SUNING.COM(SZ:002024) Huan Qiu Wang·2025-11-04 08:54Group 1 - Su Ning Yi Gou is promoting a pricing strategy called "True Benefit, One Price, All the Way" for this year's Double 11, ensuring price stability across all products until the end of the event [1] - The company offers significant discounts on high-demand products, such as a 15-set washing and disinfection integrated dishwasher priced at 2999 yuan and a 75-inch 4K eye-protection TV at 2499 yuan, addressing consumer concerns about price fluctuations [1] - Consumers express satisfaction with the transparent pricing and product visibility in stores, indicating a preference for straightforward purchasing experiences without complex rules [1] Group 2 - As home appliance consumption upgrades towards "new quality," AI and health features are becoming mainstream, leading to a demand for hands-on experience with products [3] - Consumers prefer to physically interact with appliances to assess their functionality, such as the responsiveness of screens and voice recognition in noisy environments, rather than relying solely on online descriptions [3] - The role of offline sales staff is evolving into that of "household managers," providing expert knowledge and personalized service to enhance consumer trust and understanding of product needs [4] Group 3 - Su Ning Yi Gou's new store position, "Home Appliance Manager," offers one-on-one, comprehensive service, delivering reliable information in an accessible manner [4] - The integration of AI features in home appliances has led to over 55% of sales in this category, with large-screen products (85 inches and above) accounting for over 62% of sales [4] - Sales growth for products like multi-tub washing machines, self-cleaning air conditioners, and built-in refrigerators is significantly outpacing overall category growth, indicating a shift towards high-end products [4]