SIASUN(SZ:300024) Zheng Quan Shi Bao·2025-11-04 09:27Core Viewpoint - The company, Giant Star Legend, is making significant strides in IP development and commercialization through strategic partnerships and investments, particularly in the field of robotics and entertainment [1][4][8]. Group 1: Investment and Partnerships - Giant Star Legend has invested $8 million to acquire a 16% stake in a fund managed by its CEO, which primarily invests in the well-known South Korean talent agency, Galaxy [7]. - The investment in Galaxy is expected to create synergies with the agency and its artists, potentially leading to collaborations on exhibitions, concerts, and related IP developments [7]. - The company has signed a sales contract with Adata Technology to procure 1,000 quadruped robots, valued at over 20 million RMB, marking a substantial advancement in the IP commercialization of robotics [1][4]. Group 2: Financial Performance - In the first half of 2025, the company reported a revenue of 355 million RMB, a year-on-year increase of 33%, although the revenue from its IP creation and operation segment decreased by 8.2% due to restructuring with a multi-channel network [8]. Group 3: Future Plans and Product Development - The company plans to focus on developing IP-related products themed around its star "Zhou Tongxue" and other celebrity IPs in the second half of 2025 [9]. - It aims to establish automated vending machines for selling its IP-related products and is considering opening a high-end store in Guangzhou featuring products related to its celebrity IPs [9]. - The collaboration with Yuzhu Technology aims to develop quadruped robots with companionship and social attributes, integrating AI and robotics into new forms of IP products [9].