江苏南京：需求释放结构升级，消费市场涌动“焕新”潮

Core Insights - The consumer market in Nanjing is experiencing robust growth, with a total retail sales of social consumer goods reaching 614.06 billion yuan in the first three quarters, marking a year-on-year increase of 4.4% [1] - The "trade-in" policy has significantly boosted sales in various categories, particularly in home appliances, communication devices, cultural office supplies, and automobiles, with notable growth in smart, green, and high-quality products [1][3] Group 1: Consumer Market Performance - In the first three quarters, retail sales of household appliances and audio-visual equipment, cultural office supplies, communication devices, and automobiles increased by 17.4%, 21.7%, 26.9%, and 11.8% respectively [3] - Nanjing's Suning stores reported nearly 80% year-on-year growth in sales of home appliances and mobile phones, with sales of smartphones priced below 6,000 yuan increasing by over 100% due to government subsidies [5] Group 2: Consumption Trends - The trend of "experience-based consumption" is emerging in Nanjing, with retailers enhancing physical spaces to create immersive and interactive shopping environments [8] - Upgraded stores at Suning have seen a 70% increase in sales of smart home appliances, while sales of smart robots and wearables have surged by 120% [8] Group 3: Promotional Activities - The "Double Eleven" shopping festival is expected to further energize the consumer market, with many retailers offering promotions that can be combined with government subsidies [9] - During the "Double Eleven" period, various themed promotional events are being held, focusing on enhancing overall quality of life solutions rather than just individual products [11]