推动“卖酒”向“卖生活方式”转变 贵州正式对外征求意见

Core Viewpoint - The Guizhou Provincial Department of Commerce is proposing a shift in the liquor industry from "selling liquor" to "selling lifestyle," emphasizing a transition from product sales to service-oriented offerings [1][3]. Group 1: Industry Transformation - The proposed guidance aims to transform liquor sales into a comprehensive service that resonates emotionally with consumers, integrating cultural appreciation and lifestyle experiences [1][3]. - The document encourages liquor companies to innovate by developing new products such as low-alcohol beverages, flavored liquors, and cocktails that cater to various consumer preferences and experiences [2][3]. Group 2: Cross-Industry Integration - The guidance promotes the "liquor+" integration strategy, encouraging collaboration between the liquor industry and tourism, dining, and cultural events to expand market boundaries [3]. - It suggests that liquor products should be introduced into various venues such as tourist attractions, transportation hubs, and supermarkets, enhancing consumer engagement [3]. Group 3: Company Initiatives - Leading liquor companies in Guizhou, such as Moutai and Guotai, are already implementing strategies to transition from "selling liquor" to "selling lifestyle" through product innovation and cultural tourism initiatives [4].