Zheng Quan Ri Bao Zhi Sheng·2025-11-04 10:20Group 1 - JD.com has launched the "Eat, Drink, Play, and Enjoy Surprise Day" as part of its 11.11 shopping festival, offering various benefits to consumers [1][3] - The event features auctions starting at 1 yuan for premium products such as Russian king crabs, truffles, and limited edition Moutai liquor, with total auction values exceeding 20,000 yuan [1][3] - The campaign includes exclusive discounts and promotions, such as 50% off coupons from celebrity Liu Yuning and various IP collaborations for limited-time offers [1][5] Group 2 - The event emphasizes gourmet food, showcasing unique items like wild black truffles from Yunnan and deep-sea caught Russian king crabs, enhancing the culinary experience for consumers [3][5] - JD.com is leveraging its supply chain advantages to provide fresh and affordable products across multiple categories, including dairy, alcohol, and fresh produce, with significant discounts [5] - The campaign also features exclusive products and limited-time offers, such as the 53-degree Moutai liquor available for 2,129 yuan and fresh milk from Mengniu at 49.9 yuan, ensuring quality assurance for consumers [5]