Di Yi Cai Jing·2025-11-04 10:25Core Viewpoint - Starbucks has finalized a deal with Boyu Capital, which will acquire up to 60% of Starbucks' business in China, marking a significant shift in the company's strategy in the competitive Chinese coffee market [1] Group 1: Company Strategy - The partnership with Boyu Capital is viewed positively by Starbucks, indicating a strategic move to enhance its market position in China [1] - The collaboration is expected to provide the necessary capital to support Starbucks' ambitious expansion plans, including the opening of 20,000 new stores in the future [1] Group 2: Market Context - The deal comes in response to increasing competition in the domestic coffee market, suggesting that Starbucks is seeking to leverage external investment to navigate these challenges [1] - The involvement of Boyu Capital is seen as a potential turning point for Starbucks in China, providing a pathway to overcome competitive pressures [1]