金价高位波动催生“跨区淘金”

Core Insights - The article highlights a trend among consumers in Jinan, particularly young people, who are traveling to surrounding areas to purchase gold jewelry at lower prices compared to city stores [2][3]. Price Trends - Since September, the prices of gold jewelry from major brands have shown a significant upward trend, with prices rising from approximately 1037 CNY per gram to 1179 CNY per gram by October 30 [2][5]. - The international gold price has fluctuated, recently reported at 4033.69 USD per ounce, with a slight decline [5]. Consumer Behavior - Consumers are becoming more price-sensitive, as evidenced by individuals like Mr. Huang and Ms. Han, who are willing to drive long distances to save money on gold purchases [2][3]. - Ms. Han noted that the gold price at a store in the outskirts was significantly lower than in city stores, with a difference of nearly 1000 CNY for her purchases [4][5]. Regional Price Differences - The article details the price variations among different stores in Jinan, with the lowest price found at a store in the outskirts at 916 CNY per gram, compared to higher prices in city locations [3][4]. - The price differences are attributed to factors such as store location, rent, and sales performance, leading to a trend of consumers seeking better deals in less central areas [3][4].