中国直销行业助力乡村振兴座谈会在京召开2025版行业报告重磅发布

Core Viewpoint - The meeting focused on how the direct selling industry can contribute to rural revitalization, summarizing practical achievements and exploring new paths for empowering rural industries, livelihoods, and governance [1][29]. Group 1: Industry Insights - The direct selling industry has natural advantages in connecting urban and rural areas, with a broad channel network and efficient business models [3]. - Compliance with regulations such as the Direct Selling Management Regulations and the Anti-Pyramid Selling Regulations is essential for the industry's healthy development [3]. - The industry has shown significant achievements in green development, technological innovation, and digital transformation, which need to be further leveraged [7]. Group 2: Report Release - The "China Direct Selling Industry Supporting Rural Revitalization Report (2025 Edition)" was released, covering nearly 40 direct selling companies and analyzing their unique roles in rural development [9][11]. - The report identifies three main values: economic (exploiting rural industry potential), social (creating local employment), and long-term development (activating industry and talent potential) [13]. - It outlines three advantages: addressing agricultural product sales challenges, enhancing product value through brand building, and training new types of professional farmers [13]. Group 3: Practical Paths - The report specifies six practical paths for industry involvement: industry support, talent cultivation, health assistance, ecological protection, technological innovation, and organizational leadership [14]. - Companies shared diverse case studies demonstrating their commitment to rural revitalization, highlighting initiatives in health, technology, and industry integration [15]. Group 4: Company Contributions - Amway focuses on children's health in rural areas, implementing projects that have benefited over 5.1 million children [15][17]. - Infinitus has established 78 herbal medicine planting bases, contributing to an annual increase in farmers' income by 23.4 million yuan [17]. - Ideal Hualai has created a full industry chain in the Anhua black tea sector, helping over 40,000 people escape poverty [19]. - Jiangsu Anhui Biotech has partnered with over 6,000 farmers, achieving an average annual income increase of over 30,000 yuan per household [20]. Group 5: Future Directions - Companies expressed intentions to establish long-term mechanisms for industry support, ensuring compliance and effective contributions to rural revitalization [27]. - The meeting established a collaborative platform involving government guidance, corporate participation, and media oversight to enhance the industry's role in national rural revitalization strategies [29].