Zhong Guo Jin Rong Xin Xi Wang·2025-11-04 11:46Core Viewpoint - The "Future Letter" interactive experience exhibition organized by CITIC Bank in Zhengzhou focuses on boosting consumption and retirement finance, aiming to engage the public in financial services through innovative and interactive activities [1][11]. Group 1: Event Overview - The event took place on November 1 at Zhengdong Vientiane City in Zhengzhou, featuring four creative interactive game zones: "Fun Future Sports Zone," "Work Awaits You," "Renewing Ideal Future," and "Letter Movement Moment" [1][11]. - The exhibition is part of a nationwide tour planned in 25 cities, highlighting key topics such as consumption stimulation and retirement finance [1]. Group 2: Financial Services Focus - CITIC Bank's Zhengzhou branch created a financial ecosystem around four major scenarios: health, work, entertainment, and love, providing services like retirement planning tailored to local consumption characteristics [1][11]. - The event aimed to transform the topic of retirement into an engaging experience for all age groups, promoting a comprehensive wealth management concept from preparation to enjoyment of retirement [11]. Group 3: Innovative Approach - The event represents a practical application of scenario-based financial innovation, breaking traditional service dependencies by making retirement finance and wealth planning tangible and interactive [12]. - CITIC Bank's approach integrates emotional connections with financial services, reinforcing the brand's message of "making wealth feel warm" through innovative formats [12].