喊全国人民品潮汕牛肉火锅！“媒体+”赋能，全国首届广东潮汕牛肉火锅文化节将于12月举办

Core Viewpoint - The first Guangdong Chaoshan Beef Hotpot Culture Festival will be held in Guangzhou on December 20-21, 2025, aiming to promote the unique culture and industry of Chaoshan beef hotpot across the nation [4][5][6]. Group 1: Event Overview - The festival's theme is "Yue Mu You Pin, Chaoshan Fresh Fragrance - Calling on the Whole Nation to Taste Chaoshan Beef Hotpot" [5]. - The event is organized by Southern Media Group, Southern Rural Newspaper, and the Guangdong Beef Industry Development Promotion Association, with support from various industry partners [6][7]. Group 2: Event Highlights - Brand Showcase: The festival will feature immersive brand spaces and a storytelling session with industry leaders discussing brand building and development strategies [11][14]. - Standard Release: A white paper on industry standards will be published, along with training sessions to implement these standards [16][18][20]. - Tasting and Evaluation: A large-scale tasting carnival will allow consumers to enjoy various beef hotpot dishes, with awards based on public voting and professional judging [21][23][26]. - Production and Sales Matching: High-level industry matchmaking events will facilitate direct communication and cooperation among businesses [29][30]. - Cultural Promotion: The festival will include academic forums and live demonstrations of traditional cooking techniques, showcasing the cultural heritage of Chaoshan beef hotpot [39][42][46]. - Online Sales Promotion: A dedicated online sales platform will be established in collaboration with major e-commerce platforms, supported by a comprehensive live-streaming marketing strategy [48][50]. Group 3: Schedule and Organization - The main activities are scheduled for December 20-21, including an opening ceremony, academic reports, and a roundtable forum [52]. - The event is organized by Southern Media Group, Southern Rural Newspaper, and the Guangdong Beef Industry Development Promotion Association, with various partners involved in the execution [55][56].