零食行业进入“集团化”竞争时代:体系、规模与质量塑造“第一”

Core Viewpoint - The company "Ming Ming Hen Mang" is progressing with its IPO application and has demonstrated significant growth in the snack retail sector, indicating a shift towards a "grouped" competitive landscape in China's snack food industry [1][2]. Group 1: Company Performance - As of June 30, 2025, the company achieved a retail sales (GMV) of 41.1 billion RMB, with total revenue of 28.12 billion RMB and an adjusted net profit of 1.034 billion RMB [1]. - The total number of stores reached 16,783, covering all 28 provinces, 1,327 counties, and all tiered cities in China [1]. - The company is projected to become the first in the industry to exceed 20,000 stores by September 2025, solidifying its market leadership [1]. Group 2: Industry Growth - The Chinese snack food and beverage retail market is expected to grow from 2.9 trillion RMB in 2019 to 3.7 trillion RMB by 2024, with a compound annual growth rate (CAGR) of 5.5% [2]. - The down-market penetration has accelerated, with the GMV in these markets reaching 2.3 trillion RMB in 2024, reflecting a CAGR of 6.5% from 2019 to 2024 [2]. Group 3: Operational Strategy - The company has integrated its operations under two brands, "Snack Hen Mang" and "Zhao Yi Ming Snack," optimizing geographical coverage and operational efficiency [3]. - A unified organizational structure has been established for internal management, enhancing operational efficiency across both brands [3]. Group 4: Supply Chain and Logistics - The company has improved supply chain efficiency and cost competitiveness through a streamlined procurement process, with most products supplied directly from manufacturers [6]. - As of June 30, 2025, the company had a cash balance exceeding 2.394 billion RMB and a net current asset value of 2.827 billion RMB, indicating strong financial health [4]. Group 5: Digital Transformation - The company has built a robust digital team, the largest in the Chinese snack retail sector, to enhance data-driven decision-making and operational efficiency [7][8]. - The implementation of a digital ordering system has improved demand forecasting accuracy and supplier performance [7][8]. Group 6: Future Outlook - The snack food market in China is projected to continue expanding, with an expected market size of 4.9 trillion RMB by 2029, reflecting a CAGR of 5.8% from 2024 to 2029 [8]. - If the company successfully completes its IPO, it is anticipated to have greater growth potential in the future [8].