Core Viewpoint - The Shanghai Pavilion at the 8th China International Import Expo showcases the theme "AI Empowerment, Cultivating New Consumption," highlighting innovations in the construction of an international consumption center city through intelligent presentations and sustainable design [2]. Group 1: Brand Story - The "Brand Story" section focuses on brand economy and the launch economy, emphasizing the internationalization of local brands and the debut of international brands, showcasing how commercial brands contribute to the quality upgrade of the consumption sector [5]. - Notable exhibits include the "Blooming Secret Realm" jewelry from the century-old brand Lao Feng Xiang, which previously impressed at Milan Fashion Week [5]. - The pavilion features a dialogue and collaboration between Chinese and international brands, including LEGO's skyline exhibit of Shanghai [11]. Group 2: Consumption Innovation - The "Consumption Innovation" section addresses trends in personalized, emotional, and health-related consumption, showcasing AI's role in enhancing service and digital consumption [15]. - The "Silver Economy" area features a home care robot developed by Zhineng Technology [15]. - The "Children's Economy" area displays AI toys designed for emotional regulation and educational companionship, such as the Fuzozo doll and the chess-playing robot from SenseTime [17]. - The "Youth Economy" area highlights original IP incubation companies like Bilibili and showcases their latest animation generation model [18]. - The "Pet Economy" area features lifestyle products from the brand VETRESKA, including a cactus-shaped cat climbing frame [20]. Group 3: Experience Consumption - The third section explores the potential for consumption growth by breaking physical boundaries and creating new experience consumption scenarios through cultural tourism and night economy themes [22]. - The Shanghai Museum presents a "Mini version of the Egyptian Gods" scene, representing cultural IP [22]. - The "INS New Paradise" scene represents the night economy, featuring live DJ performances and dancing robots [23].
探营上海馆:以“AI赋能,种草新消费”,100多件新品将集中亮相