中国多地滑雪场提前“开板” 周边酒店订单走俏

Core Insights - China's online travel platform Qunar reported a surge in hotel bookings in ski resort areas as many ski resorts opened earlier than last year, with bookings increasing by 50% to 70% compared to the previous year [1] - The most popular winter travel destinations for ice and snow tourism include Harbin, Shenyang, Changchun, Hohhot, and Altay, Xinjiang, among others [1] - The demand for winter travel has evolved from traditional sightseeing to more immersive experiences, such as "ice and snow + research" and "ice and snow + intangible cultural heritage" [1][2] Group 1: Ski Resort Trends - Ski resorts in regions like Xinjiang, Hebei, and Jilin opened approximately half a month earlier than last year, leading to a significant increase in hotel bookings [1] - Activities such as hot pot in snow houses, ice fishing, and snowmobile rides are enhancing visitor experiences [1] - New offerings like snow meditation courses in collaboration with yoga institutions are being introduced to attract tourists [1] Group 2: International Tourism Growth - China has become a new destination for global ice and snow tourism, with a 13.58% year-on-year increase in flight bookings by non-Chinese passport holders from 101 cities [2] - Popular destinations for foreign tourists include Harbin, Dalian, Changchun, and Altay, with visitors primarily from Japan, South Korea, Vietnam, and several Western countries [2]