Core Insights - VAIV has launched WHOTAG, an AI-powered influencer discovery SaaS, now available globally for brands and agencies [1][7] - WHOTAG allows marketers to find influencers based on specific criteria, enhancing the discovery process beyond traditional methods [2][3] - The global creator economy is valued at approximately USD 104 billion, with influencer marketing spending accounting for about USD 32.55 billion [4][5] Company Overview - VAIV, founded in 2000, is a leader in South Korea's AI and big data industry, known for its innovative solutions [8] - WHOTAG is designed to simplify influencer discovery and provide cultural insights, leveraging over two decades of expertise in cultural analytics [7][8] Industry Trends - The influencer marketing sector has seen significant growth, with a reported eighteenfold increase in spending since 2015 [4] - North America holds the largest market share in influencer marketing, while the Asia-Pacific region is rapidly growing due to influencer-led e-commerce [5] - The integration of AI and data analytics is enhancing campaign precision and return on investment in influencer marketing [6]
WHOTAG Global Launch: AI-Powered Influencer Discovery Without Borders