Huan Qiu Wang·2025-11-04 13:01Core Insights - The eighth China Enterprise Forum Brand Building Parallel Forum was held in Beijing, focusing on "Strengthening Value Guidance to Create Outstanding Brands" [1] - China Mobile was recognized with multiple awards, including Excellent Group Brand and Excellent Service Brand, highlighting its strong market position [1][2] - The "2025 Central Enterprise Brand Value TOP60" list was released, with China Mobile ranking first in the telecommunications sector and second among central enterprises, showcasing its brand value of 471.067 billion yuan [1][4] Company Strategy - China Mobile emphasizes brand building as a strategic initiative to enhance core competitiveness, aiming to provide satisfactory services and create world-class service benchmarks [2][3] - The "Global通" brand targets high-value customers and has developed a comprehensive reward system, enhancing customer experience and solidifying its position in the mid-to-high-end market [3] - The "移动爱家" brand focuses on AI-enabled home products, offering a smart home experience through an integrated product system, receiving positive market feedback [3] Industry Position - Over two decades, China Mobile has achieved global leadership in network scale, customer base, and revenue, as well as in innovation capability, brand value, market capitalization, and profitability [4] - The company's commitment to innovation and quality has been pivotal in establishing its leading brand in the digital service sector [4] - As China Mobile continues to build on its brand achievements, its future efforts to promote Chinese brands on the global stage will be closely watched [4]