Group 1: Core Insights - The "15th Five-Year Plan" emphasizes the importance of "prospering new mass arts under internet conditions" and "enriching high-quality tourism product supply," aligning with the trend of consumption upgrading [1][2] - The rise of new mass arts is supported by a solid social foundation, with 696 million users of micro-short dramas and a projected market size exceeding 50 billion yuan by 2024, indicating a shift from passive consumption to active cultural participation [1][2] - The plan aims to enhance tourism experiences through a comprehensive optimization of the entire travel process, focusing on personalized services and diverse high-quality tourism products [2][3] Group 2: Industry Development - The integration of culture and tourism is expected to gain momentum, driven by the continuous acceleration of consumption upgrading and China's vast market scale [3] - The trend of traveling for cultural experiences, such as attending performances, has become common, highlighting the demand for immersive cultural and scenic experiences [3] - Future efforts will focus on improving content, scenarios, technology, and services to enhance the overall travel experience [3]
【晶采观察·我们的“十五五”】新需求新期待！这两个新提法蕴含何种深意？
Yang Guang Wang·2025-11-04 13:19