广交会采购商数量再创新高，中企提速布局东南亚市场

Group 1 - The 138th Canton Fair achieved an intended export transaction of $25.65 billion, showcasing resilience and vitality in China's foreign trade despite global challenges [1][11] - Over 310,000 overseas buyers from 223 countries and regions attended the fair, marking a 7.5% increase compared to the previous session, setting a new historical high [1] - Buyers from Belt and Road Initiative countries totaled 214,000, up 9.4%, accounting for 69% of the total, with significant growth in buyers from the EU, Middle East, USA, and Brazil, with increases of 32.7%, 13.9%, 14%, and 33.2% respectively [1] Group 2 - Innovative products, particularly those incorporating technology, attracted more attention from overseas buyers, with AI-integrated toys being a notable example [2][7] - The fair featured 4.6 million exhibits, with new products, green products, and products with independent intellectual property rights making up 23.3%, 23.5%, and 23.9% respectively [7] - Key themes included AI empowerment, innovative manufacturing, green low-carbon solutions, and high-end customization, with products like embodied robots and AI rehabilitation devices gaining traction [7] Group 3 - There is a growing focus on the Southeast Asian market among both platform service providers and foreign trade companies, with increased resource allocation to the region [8][11] - The payment platform PingPong has established teams in several Southeast Asian countries, indicating strong market potential due to rising population and economic growth [8] - The prevalence of electronic payments in Southeast Asia is increasing, driven by a young population, high smartphone penetration, and rapid growth in e-commerce transactions [11]