Group 1 - Starbucks announced the sale of its China business control to Boyu Capital, with a transaction valuation of $4 billion, marking one of the largest divestitures by a global consumer goods company in recent years [1] - The investment from Boyu Capital is expected to accelerate Starbucks' expansion in China, where local competitors like Luckin Coffee offer significantly lower prices [1][3] - Starbucks aims to increase its market share in China, with plans to expand from the current 8,000 stores to over 20,000 [3] Group 2 - Boyu Capital will hold up to 60% of the new joint venture, while Starbucks retains 40% and will continue to license its brand and intellectual property [3] - Starbucks' market share in China has dropped from 34% in 2019 to 14% last year, indicating a significant decline in its competitive position [3] - Boyu Capital, established in 2010, has increased its investment in the consumer goods sector and has experience in enhancing operational efficiency for existing stores [5]
星巴克中国转身:用股权换取万家门店野心