Prnewswire·2025-11-04 14:00Core Insights - The Kroger Co. and Instacart have expanded their partnership to enhance the digital shopping experience for customers, focusing on faster delivery and innovative shopping solutions [1][2][5] Group 1: Partnership Details - Instacart remains Kroger's primary delivery fulfillment partner, facilitating fast and flexible delivery from nearly 2,700 stores across more than 20 banners nationwide [2][7] - The collaboration aims to create new opportunities for consumer packaged goods (CPG) companies to engage with customers through innovative retail media options [2][8] Group 2: Technological Innovations - Kroger will introduce Instacart's AI Assistant, Cart Assistant, to its iOS mobile app, enhancing meal planning and shopping efficiency for customers [3][4] - The partnership leverages AI technology to improve order quality and operational efficiency, resulting in faster and more reliable order fulfillment [5][6] Group 3: Customer Experience Enhancements - The companies are increasing access to Express Delivery, allowing customers to receive fresh food and last-minute ingredients in as fast as 30 minutes [6][8] - The ongoing relationship is designed to enhance customer experience, drive traffic to Kroger stores, and provide relevant offers on products [8]