Core Message - Athleta, a Gap Inc. company, launches the "Celebrate the Wins" campaign to encourage women to honor everyday victories and prioritize self-care during the busy holiday season [1][2]. Group 1: Campaign Overview - The campaign features actress Olivia Munn, who emphasizes the importance of finding joy in small moments and self-empowerment during the holidays [1][2]. - Athleta aims to remind women that success can be as simple as showing up for oneself, rather than trying to do it all [5]. Group 2: Stress and Well-being - According to the American Psychological Association, 44% of women experience higher-than-normal stress during the holidays, with only 27% feeling able to relax [3]. - Athleta's campaign serves as a reminder to pause and celebrate both big and small wins that contribute to joy and grounding during the season [3]. Group 3: Personal Insights - Olivia Munn shares her personal strategies for maintaining balance during the holidays, such as finding quiet moments for meditation and spending quality time with her children [4]. - The campaign is designed to resonate with Athleta's community, promoting intention and ease throughout the holiday season [4]. Group 4: Brand Mission - Athleta is committed to celebrating women in all aspects of their lives, focusing on building confidence, strength, and belonging through movement [5]. - The brand operates over 250 retail stores in the U.S. and Canada and emphasizes product innovation combined with style for women and girls [5].
Athleta and Olivia Munn "Celebrate the Wins" This Holiday Season