Nan Fang Du Shi Bao·2025-11-04 13:59Core Insights - The overall performance of the liquor industry, particularly regional liquor companies, is under significant pressure, with a deep adjustment phase ongoing [1][2] - Many regional liquor companies are experiencing a collective "loss of speed," with several reporting substantial declines in revenue and net profit [3][4] Industry Overview - The liquor market is facing a complex situation influenced by multiple factors, including a shift towards rational and quality consumption, moving away from traditional government consumption [1][2] - Consumers are increasingly focused on brand strength, quality, and cost-effectiveness, posing challenges for regional liquor companies with weaker brand positioning [1][2] Financial Performance - Companies like Jinshiyuan reported a 10.7% decline in revenue and a 17.4% drop in net profit for the first three quarters, with a nearly 50% decrease in net profit for Q3 [3] - W迎驾贡酒 saw a 24.67% decline in net profit for the first three quarters, with a 39.01% drop in Q3 [3] - Kouzi Jiao experienced a dramatic 43.39% decline in net profit for the first three quarters, with a staggering 92.55% drop in Q3 [3] - Laobai Gan reported a 47.55% decline in revenue and a 68.48% drop in net profit for Q3 [3] Strategic Adjustments - Many regional liquor companies have significantly reduced the number of their out-of-province distributors, indicating a potential strategic retreat or adjustment [4][5] - Jinshiyuan reduced its out-of-province distributors by 80, Jinhui by 82, Kouzi Jiao by 47, and W迎驾贡酒 by 16 [4] - This reduction is seen as a response to the challenges of national expansion, with companies realizing that rapid expansion may not be sustainable in the current market environment [4][5] Market Dynamics - The "Matthew Effect" within the industry is intensifying, with high-end brands like Moutai and Wuliangye demonstrating stronger resilience against market fluctuations [2] - These leading brands are not only dominating the high-end market but are also encroaching on the territories of regional liquor companies, increasing competitive pressure [2] Future Outlook - The reduction of distributors may reflect a strategic shift from pursuing breadth to depth, focusing on core markets rather than widespread coverage [5][6] - Companies are likely to prioritize partnerships with stronger distributors to enhance brand resilience and market presence [6] - The ability to adapt to the new market environment and effectively manage distribution channels will be crucial for regional liquor companies to navigate the ongoing industry reshuffle [6]