Beyond Meat® Teams Up With Hard Rock Cafe to Bring the Latest Beyond Burger® to Fans Nationwide

Core Insights - Beyond Meat has launched its latest Beyond Burger (Beyond IV) at all Hard Rock Cafe locations in North America, allowing customers to swap any beef burger for the plant-based option [1][2][7] - The collaboration aims to cater to plant-based and health-conscious consumers, enhancing menu versatility at Hard Rock Cafe [2][4] Company Overview - Beyond Meat, Inc. is a leading plant-based meat company founded in 2009, focusing on creating products that mimic the taste and texture of animal-based meat while being healthier and environmentally friendly [4] - The company emphasizes its commitment to using simple ingredients without GMOs, added hormones, or antibiotics, and offers products with 0mg of cholesterol per serving [4] Product Details - The new Beyond Burger is made from clean plant-based ingredients, including protein from peas, brown rice, red lentils, and faba beans, providing 20g of protein per 4oz serving, with only 2g of saturated fat [2][8] - The burger features a beefy flavor and high smoke point due to avocado oil, designed to caramelize and sizzle effectively [8] Strategic Partnership - The partnership with Hard Rock Cafe is expected to expand the reach of Beyond Meat's products to a broader audience, combining Hard Rock's culinary reputation with Beyond's plant-based offerings [2][4]