These 2 Tech Stocks Just Announced Big Share Splits. It’s a Good Time to Buy

Core Viewpoint - Netflix and ServiceNow are set to undergo significant stock splits, which are expected to make their shares more accessible to retail investors, despite stock splits not creating actual value [1][4][6] Group 1: Stock Splits - Netflix will execute a 10-for-1 stock split, while ServiceNow will implement a 5-for-1 split, both occurring in late November and early December respectively [4][5] - Stock splits are seen as retail-friendly moves that could attract more retail investors, particularly those deterred by high share prices [2][4] Group 2: Market Reactions - Historically, stock splits tend to generate positive reactions in the market, even though they do not inherently create value [3][6] - The current market conditions show that Netflix had a poor quarter leading to a decline in shares, while ServiceNow performed well but did not see significant share price increases [6]