Jing Ji Guan Cha Wang·2025-11-04 14:36Core Insights - The 32nd China International Advertising Festival and the 34th Asian Advertising Conference focused on the theme "Intelligent Advertising New Chapter: China on Stage, Asia in Sync," emphasizing the role of technology in transforming the advertising industry [1] Group 1: AIGC Technology and Marketing - AIGC technology is profoundly changing the marketing industry, with Baidu's "Steam Engine" video generation model allowing high-quality ad creation from just an image and prompt [1] - The "Steam Engine" model features breakthroughs in video generation, including complex camera movements and realistic audio-visual integration, enabling the creation of high-quality videos [1] - The model employs "streaming generation" technology, overcoming previous limitations on video length, making long video creation accessible to everyone [1][2] Group 2: Product Matrix and Collaboration - Baidu has developed a product matrix leveraging the "Steam Engine," including the B-end "Steering" platform and the C-end "Imagination" platform, facilitating personalized content production for businesses and creators [2] - The company aims to collaborate with industry partners to unlock unlimited possibilities in creative content production [2] Group 3: Enhancing Marketing Ecosystem - The integration of technology across the advertising ecosystem is essential for maximizing marketing value, with all parties—advertisers, creative agencies, and media platforms—playing their roles effectively [3] - AI is seen as a tool to liberate creative roles rather than replace them, allowing creative personnel to focus on strategy and innovation [3] Group 4: Content Ecosystem Development - The "Steam Engine" was developed to enhance Baidu's mobile ecosystem, particularly in enriching video content and attracting more creators [4] - Continuous improvement of the content ecosystem is crucial for meeting marketing goals and enhancing user engagement within Baidu's platform [4] Group 5: Competitive Advantages - The "Steam Engine" focuses on three differentiated capabilities: integrated audio-video generation, long video creation, and future interactive video generation [5] - The competitive landscape in video generation is intense, with no clear leader, emphasizing the need for a combination of technology, product, and engaging user experiences to achieve a competitive edge [6]