进入无人机市场，所以被大疆“抄家”？影石董事长回应“友商”价格战

Core Insights - The chairman of the company, Liu Jingkang, addressed investor concerns regarding the price competition initiated by DJI in the panoramic camera market, stating that such competition creates conditions for market expansion and is a collective goal of the industry [1][3] - DJI launched its first panoramic camera, Osmo 360, on July 31, and began a price war in October, significantly reducing prices on various products [1][3] Market Share - According to a report by Jiuqian Zhongtai, the company's market share in the global panoramic camera market dropped from 85%-92% to 49% in the first quarter following the launch of DJI's Osmo 360, while DJI captured a 43% share [3] - Contrarily, a report by Sullivan indicated that the company still holds a 75% market share globally, while DJI secured 37.1% of the Chinese market and 17.1% globally [3] Financial Performance - The company reported a revenue of 29.40 billion yuan for Q3 2025, marking a significant year-on-year increase of 92.64%, while the net profit attributable to shareholders was 2.72 billion yuan, reflecting a year-on-year decline of 15.90% [5] - Liu Jingkang noted that the decline in profit was due to substantial investments in custom chips and strategic projects, and if these factors were excluded, profit indicators would have shown year-on-year improvement [5] Product Development - The company announced plans to launch the world's first panoramic drone, with the brand Antigravity's public testing nearing completion and expected to begin partial market trials in Q4 2025 [7] - The decision to enter the drone market was based on unmet customer needs and anticipated market growth, which was expected to stimulate DJI's entry into the panoramic camera segment [5][7]