多地发力打造冬季文旅消费新场景

Core Viewpoint - Heilongjiang Province is set to launch a "100-day action" for winter ice and snow tourism from November 8, 2025, to February 28, 2026, aiming to boost local tourism and consumption during the winter season [1] Group 1: Policy Initiatives - Various regions are enhancing cultural and tourism consumption to meet diverse consumer demands, with a focus on the winter season as a peak consumption period [1] - Local governments are implementing measures such as issuing large consumption vouchers and creating "government subsidies + platform discounts + merchant promotions" models to stimulate tourism [2] - The integration of advanced technologies like AI, virtual reality, and the metaverse into tourism experiences is being encouraged to create interactive and engaging consumer scenarios [2] Group 2: Cultural and Economic Impact - There is an increasing emphasis on the cultural heritage of tourism products, promoting the integration of ice and snow culture, intangible cultural heritage, and local history into tourism offerings [3] - The boundaries between cultural tourism and other sectors like sports, education, and health are becoming blurred, leading to the emergence of multi-faceted consumption scenarios that cater to diverse consumer needs [3] - Experts believe that more regions will introduce new policies to enhance cultural tourism consumption, contributing to economic growth and the expansion of domestic demand [3] Group 3: Systematic Support - There is a call for strengthening systemic support for the implementation of new policies, including optimizing financial support systems and encouraging banks to develop targeted credit products for tourism enterprises [4] - Simplifying the approval processes for tourism activities and improving public service facilities for transportation are essential for ensuring a smooth travel experience for tourists [4]