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Shopify says AI traffic is up 7x since January, AI-driven orders are up 11x
ShopifyShopify(US:SHOP) TechCrunchยท2025-11-04 18:20

Core Insights - Shopify views AI-powered shopping agents as a transformative technology, describing it as the "biggest shift in technology since the internet" during its Q3 earnings call [1] - The company reported a sevenfold increase in traffic from AI tools to its online stores and an elevenfold increase in purchases attributed to AI-powered search since January [1] Group 1: AI Integration and Tools - Shopify's advantage in the AI era stems from its access to data from millions of merchants and billions of transactions, along with a "founder mode" mentality for rapid product development [2] - The company is developing various internal tools, such as Scout, which utilizes AI to analyze merchant feedback for better product decisions [3] - AI is central to Shopify's operations, influencing all aspects of product development and decision-making [3] Group 2: Partnerships and Market Trends - Shopify is collaborating with OpenAI, Perplexity, and Microsoft Copilot to enhance in-chat shopping experiences [4] - A survey indicated that 64% of shoppers are likely to use AI in their purchasing decisions [4] - The company is focused on establishing connections with AI agents and preparing for various potential developments in agentic commerce [5] Group 3: Financial Performance - Shopify's Q3 financial results showed a 32% increase in revenue to $2.84 billion, surpassing estimates, with a profit of $264 million or 20 cents per share [9] - Despite strong revenue growth, the stock declined due to an operating income of $434 million, which fell short of the estimated $437 million [9]