Shang Hai Zheng Quan Bao·2025-11-04 19:09Core Viewpoint - The article highlights the transformation and growth of Seres, a luxury electric vehicle manufacturer, emphasizing its strategic partnerships and technological advancements in the automotive industry [2][5][6]. Company Overview - Seres, founded 39 years ago, has undergone three major transformations, evolving from a spring manufacturer to a key player in the high-end smart electric vehicle market [3][5]. - The name "Seres" originates from the Greek word for "Silk Country," symbolizing luxury and the brand's ambition to create a unique path for Chinese automotive brands [2]. Business Development - The first transformation involved breaking foreign market monopolies in the auto parts sector, achieving over 90% market share in specific segments [3]. - The second transformation occurred through a partnership with Dongfeng Motor, leading to the establishment of Dongfeng Xiaokang and entry into complete vehicle manufacturing [5]. - The third transformation began around 2016, focusing on new energy technology and smart connected vehicle solutions, with significant R&D efforts in Silicon Valley [5][6]. Strategic Partnerships - In 2021, Seres partnered with Huawei, launching the AITO brand, which has rapidly gained market traction, with the M9 model delivering over 250,000 units in 21 months and leading the luxury car market in China [6][7]. - The collaboration with Huawei is described as a mutually beneficial relationship that capitalizes on both companies' strengths, marking a significant cross-industry integration [6]. Financial Performance - For the first three quarters of 2025, Seres reported a net profit of 5.312 billion yuan, a year-on-year increase of 31.56% [6]. - The cumulative delivery of AITO models has surpassed 800,000 units, with the M9 model being the best-selling luxury vehicle in its price segment [6][7]. Industry Position - Seres has been recognized as the fastest-growing company in the 2025 Fortune China 500 list, climbing 270 places to rank 190 [7]. - The brand has achieved the highest confidence index in the automotive sector for the first half of 2025, with the M9 model leading in net promoter score [7]. Technological Innovation - Seres has established a highly automated and intelligent manufacturing facility, positioning itself as a global benchmark in smart factories [8]. - The company is actively pursuing advancements in artificial intelligence and smart technology, emphasizing the necessity of innovation in the automotive industry [9]. Future Outlook - Seres aims to solidify its position in the luxury vehicle segment by 2025, focusing on the integration of smart electric vehicles and digital technologies [9]. - The company plans to continue leveraging cross-industry collaborations and technological innovations to enhance safety and sustainability in the automotive sector [9].