Apollo Targets Retail Clients via Asset Managers

Core Viewpoint - Asset managers targeting retail clients are emerging as a significant market for private investments, with the potential to become one of the largest groups supporting private assets alongside institutions and individuals [1][2]. Group 1: Market Expansion - Apollo Global Management aims to leverage partnerships with existing asset managers to reach individual investors who seek exposure to private assets indirectly [2][3]. - The company is focusing on expanding its reach beyond traditional backers of alternative assets, such as pensions and sovereign wealth funds [3]. Group 2: New Opportunities - Defined-contribution retirement plans, like 401(k)s, represent a new market for private investments, especially following a recent executive order aimed at increasing private investment presence in these plans [4]. - Apollo has formed partnerships with traditional asset managers, including State Street Corp. and Lord Abbett, to facilitate access to private assets for individual investors [4]. Group 3: Capital Attraction - Apollo attracted approximately $5 billion from wealth channels in the third quarter, bringing its total for the year to about $14 billion, driven by demand for semi-liquid funds [6]. - Institutional clients are increasingly reallocating investments from public debt and equity into private-market assets, which is expected to grow significantly [7]. Group 4: Transparency and Liquidity - As private assets gain popularity, there is a growing need for transparency, with the ability to provide daily net-asset values becoming essential for collaboration with traditional asset managers [7]. - The company emphasizes the importance of transparency and liquidity in gaining access to traditional asset managers, despite some industry resistance [8].