Zhong Guo Chan Ye Jing Ji Xin Xi Wang·2025-11-04 22:05Core Insights - China's wind turbine exports are expected to increase by 71.9% year-on-year in 2024, with a growth rate exceeding 20% in the first half of 2025, driven by technological advancements and industrial upgrades [1] - The industry is shifting from merely selling equipment to providing value through local partnerships, lifecycle services, and technology standardization, aiming to create a resilient and sustainable global wind energy ecosystem [1][2] - The emphasis on understanding and responding to the real demands of overseas markets is crucial for the success of Chinese wind energy companies in global competition [2] Industry Developments - Technological innovations have led to the development of more efficient and intelligent wind turbines, significantly reducing the cost per kilowatt-hour and enabling installations in diverse geographical conditions [1] - At the 2025 Beijing International Wind Energy Conference, several groundbreaking products were launched, showcasing China's leadership in wind energy technology and ecosystem development [1] Market Strategy - Chinese wind energy companies are encouraged to adopt a win-win philosophy by sharing management experiences and cultivating local talent to build localized supply chains, which can alleviate concerns in overseas markets [2] - The integration of logistics, installation, and service into the supply chain is becoming increasingly important, with approximately 50% of Goldwind's overseas revenue coming from non-turbine business [3] Localization Efforts - Localization is essential for successful overseas operations, including local service teams, supply chains, and ESG (Environmental, Social, and Governance) practices [4] - Goldwind is actively developing local supply chains in Brazil, focusing on enhancing local manufacturing capabilities while maintaining cost control [3] Long-term Vision - The long-term strategy of cultivating customer relationships and market presence is emphasized, with a caution against making unsustainable commitments to capture market share [4]