People Inc forges AI licensing deal with Microsoft as Google traffic drops

Core Insights - People Inc. has signed an AI licensing deal with Microsoft, becoming a launch partner in Microsoft's publisher content marketplace, marking its second AI deal after the agreement with OpenAI last year [1][5] - The new marketplace is described as a pay-per-use model where AI companies can compensate publishers for their content on an a la carte basis, with Microsoft's Copilot being the first buyer [2] - People Inc. reported a significant decline in traffic from Google Search, which dropped from 54% two years ago to 24% in the last quarter, impacting the company's overall performance [4] Company Strategy - CEO Neil Vogel emphasized the importance of being compensated for content, stating that the company is satisfied with either the pay-per-use or all-you-can-eat model [5] - People Inc. has criticized AI companies for using media content without payment, specifically calling out Google for its practices [6] - The company has implemented technology from Cloudflare to block AI crawlers, which has led to more negotiations and content deals with AI companies [7][8] Financial Performance - People Inc. reported a 9% growth in digital revenue, reaching $269 million in the quarter, driven by performance marketing and licensing, which grew by 38% and 24% respectively [9]