小票根释放消费“大引力”

Core Insights - The article highlights the growing sports economy in Leshan, driven by events like the "Chuan Super" football league and various cultural festivals, which are enhancing local tourism and consumption [1][3][6] Group 1: Event-Driven Economic Growth - The "Chuan Super" football league has significantly boosted local consumption, with ticket sales leading to billions in economic activity [3] - Events such as the World Traditional Martial Arts Championship and the Emei Mountain Trail Challenge are creating a vibrant event-driven economy, linking tourism, manufacturing, and services [3][4] - The local hotel occupancy rate reached 93% during the first match of the "Chuan Super," indicating a strong demand for accommodation [3] Group 2: Consumer Engagement and Local Business Impact - The "Jiazhou Meishi" food market attracted large crowds, showcasing local delicacies and generating significant sales for vendors [2] - Merchandise sales, including 1,350 jerseys sold for approximately 100,000 yuan, demonstrate the commercial potential of sporting events [2] - Local businesses are participating in promotional activities tied to event tickets, creating a comprehensive consumption ecosystem [4] Group 3: Innovative Consumption Models - Leshan is exploring "ticket root economy" strategies, where event tickets provide discounts and benefits across various sectors, enhancing overall consumer engagement [4][5] - The introduction of "Qijiang Coins" in the "Night Tour Suji" initiative has increased foot traffic in surrounding areas by 25% [5] - The integration of cultural events with local tourism and dining experiences is expanding the economic impact of single events into a broader consumption chain [6]