9万人联名反对……今天，Shein欧洲首店在抗议声中开业

Core Viewpoint - Shein's entry into the European market, specifically through its first physical store in Paris at BHV, has sparked significant public backlash and protests, highlighting the tension between fast fashion and local values of sustainability and craftsmanship [2][5][10]. Group 1: Public Opposition - Over 90,000 signatures were collected against Shein's opening at BHV, with Paris's mayor and local unions publicly opposing the decision [2][5]. - The controversy is fueled by Shein's association with harmful products and environmental concerns, as highlighted by the French consumer regulatory agency's report on Shein's website [2][7]. - The backlash reflects broader sentiments against fast fashion, particularly in light of the decline of local manufacturing and the impact of online retail giants like Amazon [5][9]. Group 2: Environmental Concerns - Shein was recently fined for misleading advertising regarding sustainability claims, which were deemed unsubstantiated and overly ambitious [7][8]. - The French Nature Association criticized Shein's business model for its reliance on plastic fibers and high carbon emissions due to rapid production and shipping practices [7][8]. - Calls for stricter regulations on fast fashion have emerged, emphasizing the need to control both production and marketing to mitigate environmental damage [8][9]. Group 3: Industry Dynamics - Shein's rapid growth has disrupted traditional retail dynamics, with its model of "ultra-fast fashion" leading to concerns about job losses and the viability of local brands [9][16]. - The company has faced significant fines in France, totaling €400 million for misleading commercial practices and data violations, indicating regulatory scrutiny [8][9]. - Major retailers like Galeries Lafayette have publicly opposed Shein's presence, citing conflicts with their brand values and potential damage to their reputation [18]. Group 4: Shein's Strategic Response - In an attempt to mitigate backlash, Shein has announced investments in sustainability initiatives and second-hand platforms, signaling a shift towards a more responsible image [14][15]. - Despite these efforts, Shein's operational model, which emphasizes speed and low cost, continues to clash with the cultural values of French consumers [10][11]. - The upcoming opening of Shein's store is seen as a critical test of its ability to navigate the complex landscape of European retail and consumer expectations [19].