金条进货价每克涨70元 品牌商家投资金条没停售

Core Viewpoint - The new tax policy on gold, effective from November 1, 2025, exempts value-added tax (VAT) on standard gold traded through the Shanghai Gold Exchange and Shanghai Futures Exchange until December 31, 2027, but imposes VAT on physical withdrawals or sales outside the exchange, potentially increasing the cost of investing in physical gold [1] Group 1: Tax Policy Impact - The new tax policy is expected to raise the cost of investing in physical gold, as VAT will be applied when gold is withdrawn or sold outside the exchange [1] - The policy may indirectly affect retail prices through changes in raw material costs, leading to a chain reaction among gold brand merchants and ordinary gold investors [1] Group 2: Market Reactions - Some merchants have reportedly removed gold bars from online sales, with certain brand gold bars priced over 1200 yuan per gram, even exceeding the price of gold jewelry [1] - A survey of major jewelry brands in Guangzhou revealed that investment gold bars are still being sold normally, with no reports of suspension in sales [1] - As of November 4, the midday price of Shanghai gold was 913.54 yuan per gram, while the prices for investment gold bars from major brands were 1170 yuan per gram, indicating no significant price hikes beyond 1200 yuan per gram [1] Group 3: Supply Chain Adjustments - A brand store manager indicated that upstream prices have increased by 70 yuan per gram, from an initial purchase price of 900 yuan per gram to 970 yuan per gram, leading to a pause in their procurement plans [1] - Although there has not yet been a transfer of increased costs to consumers at the retail level, the strategy for selling investment gold bars has shifted to a "sell out first" approach [1]