Xin Lang Cai Jing·2025-11-05 01:35Core Insights - The eighth China International Import Expo (CIIE) commenced on November 5, showcasing the continuous participation of Bank of Communications (BoCom) as the only state-owned commercial bank headquartered in Shanghai [1] - BoCom's exhibition theme "Smart Travel, Financial Empowerment" highlights its innovative financial technology and immersive interactive experiences [1] - The bank aims to integrate financial services with cultural tourism, launching the "Cultural Tourism Grand Show" brand to stimulate public tourism enthusiasm [1][3] Financial Services and Innovations - BoCom's international and digital service network is showcased through its overseas institutions and cross-border financial support, emphasizing its comprehensive service capabilities [1] - The bank introduced "Jiaoyin Car Loan" and "Auto Installment" services to enhance the car purchasing experience, alongside the launch of a digital RMB service in collaboration with Shanghai Public Transport Card Company [1] - The upgraded versions of BoCom's APP and "Mai Dan Ba" APP were presented, enhancing customer experience and accessibility to financial services [1][4] Support for Trade and Tourism - BoCom is hosting a sub-forum at the Hongqiao International Economic Forum focused on "Maritime Trade Finance Supporting High-Quality Development of Cross-Border Trade" [4] - The bank is actively promoting the "Cultural Tourism Grand Show" brand in collaboration with various tourism units and media, aiming to enhance the entire consumption chain in tourism [4] - A new "Cross-Border QR Code" payment service tailored for Korean tourists will be launched in mid-December, enhancing their spending experience in China [4] Comprehensive Service Strategy - BoCom is implementing a multi-dimensional service strategy to support the CIIE, aiming to maximize the platform's functionality and overall benefits [5] - The bank emphasizes its commitment to providing comprehensive financial services for the CIIE, aligning with national priorities and enhancing its role in the event [5]