第八届进博会丨通讯：让意大利风味进入更多中国家庭

Core Insights - Italian food companies are leveraging the China International Import Expo (CIIE) as a key platform to enter the Chinese market and promote their products [1][2] - The expo provides opportunities for direct consumer engagement and partnerships with Chinese distributors, enhancing the visibility of Italian quality products [1][2] - There is a growing interest among Italian companies in the Chinese market, driven by the demand for health and natural products [2][3] Group 1: Company Participation - The Italian dairy company Inalpi is showcasing ready-to-eat products like milk powder, butter, and cheese, aiming to collaborate with large Chinese dairy and retail firms [1] - Italgel, a first-time exhibitor, is presenting core products such as pigskin gelatin and hydrolyzed collagen, emphasizing the importance of brand visibility and market strategy at the expo [2] - The biotech firm Sacco System is seeking to connect with partners that combine research and commercial interests, focusing on the rising demand for health-oriented products in China [2] Group 2: Market Opportunities - Italian companies recognize the CIIE's value in understanding and adapting to the Chinese market, beyond just securing immediate orders [3] - The potential for Sino-Italian agricultural cooperation is significant, with calls for enhanced technical exchanges and project collaborations to address global agricultural challenges [2] - The expo is seen as a unique opportunity to reduce trade friction and foster connections between Italian and Chinese businesses [2]