Zhong Jin Zai Xian·2025-11-05 02:06Core Insights - The 11.11 shopping event has seen a significant surge in sales for 3C digital products, with JD.com capturing 60% of the online sales market share in this category, outperforming competitors like Taobao, Tmall, and Pinduoduo [1][3] Group 1: Sales Performance - JD.com's online sales of 3C digital products have shown remarkable growth, particularly in categories such as AI devices, action cameras, accessories, smartwatches, tablets, and portable power banks, which have all experienced significant year-on-year sales increases [3] - Smartphones remain the most favored 3C digital products among consumers, with a leading percentage of planned or already purchased items [1] Group 2: Consumer Preferences - The primary reasons consumers choose JD.com for purchasing 3C digital products include trust in product authenticity (44%), confidence in product quality (43%), satisfaction with logistics and delivery services (42%), recognition of after-sales service (39%), and appreciation for comprehensive price protection services (36%) [3] - The combination of "authenticity + quality + service" has established JD.com as the preferred platform for 3C digital consumers [3] Group 3: Promotional Activities - JD.com is currently running promotional activities for the 11.11 event, offering government consumption subsidies of up to 50% off, large coupons for Huawei and Apple products, trade-in bonuses, and discounts for PLUS members [5]