前三季度我市体育竞赛组织、博物馆营业收入分别增长24.8%和10.5%——

Core Insights - The 2025 "Super League" final in Nanjing not only showcased sports enthusiasm but also significantly boosted the city's cultural and tourism sectors, illustrating the integration of sports and cultural tourism [1][2][3] Economic Impact - The event attracted over 62329 spectators, breaking attendance records and contributing to a total of over 390,000 attendees across eight matches held in Nanjing from May to October [2] - Nanjing's cultural, sports, and entertainment industry revenue grew by 7.3% year-on-year in the first half of the year, with sports revenue increasing by 19.3% due to the "Super League" [2] - Approximately 40 sponsors were signed for the event, generating a total sponsorship amount of 15.41 million yuan, with plans for further sponsorship for the 2026 "Super League" [2] Consumer Engagement - The event created a vibrant atmosphere across the city, with around 80 secondary viewing locations set up, leading to a 20% increase in sales compared to the previous year and generating over 6 billion yuan in transactions for retail, dining, and accommodation sectors [3] - Special promotions were introduced for ticket holders, allowing them to enjoy discounts at various cultural sites, which encouraged longer stays and deeper engagement with the city [5][6] Cultural Integration - The "Super League" served as a catalyst for cultural engagement, with museums offering free or discounted entry to ticket holders, effectively turning match tickets into cultural access passes [6][7] - Innovative collaborations between sports and cultural institutions, such as themed merchandise and events, attracted younger audiences and enhanced the cultural experience [7][8] Future Prospects - The integration of sports and cultural tourism is expected to continue driving economic growth in Nanjing, positioning the sports industry as a key growth driver for high-quality urban development [3][8]