锅碗瓢盆，“烹”出300亿元“厨房产业”！

Core Insights - The article highlights the transformation of Xingfu Town in Shandong Province into a global hub for commercial kitchenware, despite lacking natural resources [1][2][3] Industry Development - Xingfu Town has over 2,800 enterprises involved in the production and processing of commercial kitchenware, creating a complete industrial chain from raw material supply to product sales [1] - The annual production capacity of commercial kitchen equipment is 20 million units, generating over 30 billion yuan in annual revenue, capturing over 40% of the domestic market share [1] Historical Context - The kitchenware manufacturing in Xingfu Town dates back to the 1960s and 1970s, initially focusing on simple household items like steamers [2] - The growth of the restaurant and hospitality industries in the 1980s led to the establishment of small workshops producing larger kitchen equipment, marking the beginning of a thriving commercial kitchenware industry [2] Technological Advancements - In the 21st century, the industry faced challenges such as technological lag and low brand recognition, prompting a necessary shift towards upgrading and innovation [3] - Companies in Xingfu Town have introduced energy-efficient gas stoves with over 30% improved thermal efficiency and smart cooking appliances controlled via mobile apps, enhancing their market appeal [3] Market Expansion Strategies - To expand their market reach, enterprises in Xingfu Town have adopted online sales strategies, including live streaming and cross-border e-commerce, resulting in over 200 e-commerce companies and online sales exceeding 100 million yuan [4] - The establishment of overseas warehouses has improved logistics efficiency, allowing direct access to local distributors and customers, facilitating a shift from traditional selling methods to global online sales [4]