Core Viewpoint - Zhongyuan Bank Pingdingshan Branch is committed to developing a multi-layered pension financial service system, focusing on the needs of the elderly to ensure their well-being and happiness in retirement [1][4]. Group 1: Service Upgrades and Innovations - The Pingdingshan Branch has transformed its service environment to cater to elderly clients, becoming the first pension financial demonstration outlet in the city [2]. - Facilities such as assistive devices, smart teller machines, and a dedicated elderly financial center are being implemented to enhance service accessibility and convenience for senior customers [2][3]. - The bank's mobile banking app features a large font interface and offers one-on-one assistance to bridge the digital divide faced by older adults [2]. Group 2: Health and Financial Integration - The branch collaborates with top-tier hospitals to provide free health check-ups and establish health records for elderly clients, aligning financial services with health needs [3]. - A dual-core model of "financial services + life care" has been developed, benefiting surrounding communities and earning recognition as a four-star bank outlet by the China Banking Association [3]. Group 3: Financial Safety and Education - To combat the high incidence of financial fraud among the elderly, the bank has established a three-tiered defense system focusing on education, early warning, and emergency response [5][6]. - The bank actively conducts financial literacy campaigns, reaching over 20,000 elderly individuals through various outreach activities this year [5]. - An abnormal transaction warning mechanism has been set up in collaboration with law enforcement to protect elderly clients from potential financial risks [6]. Group 4: Future Directions - The bank plans to continue optimizing its "financial + non-financial" service ecosystem, enhancing policy responsiveness and product innovation to support the development of the elderly care industry [7].
中原银行平顶山分行持续做优养老金融大文章