2025伦敦世界旅游交易会中国展区全新亮相

Core Insights - The 2025 London World Travel Market (WTM) opened on November 4, showcasing a new Chinese exhibition area themed "Chinese Tourism: Innovation, Integration, and Green Development" [1] - The WTM, established in 1980, is a premier global tourism exhibition, attracting over 5,000 exhibitors from more than 180 countries and regions this year [1] - The Chinese exhibition area, designed with the concept of "Hundred Rivers Return to Travel," features an immersive cultural corridor made from eco-friendly bamboo, highlighting various cultural tourism characteristics from regions like Beijing and Hainan [1] Industry Highlights - The Chinese tourism sector is becoming a significant driver of national economic development, creating numerous job opportunities and injecting strong momentum into the global tourism market [2] - China has emerged as a global leader in modern sustainable tourism, with its vitality and innovation having a profound impact on the global tourism ecosystem [2] - The number of visitors from China to the UK is crucial for the local tourism industry, with a continuous increase in visitor numbers contributing positively to the local economy [2] Exhibition Details - The Chinese exhibition group is the largest ever, comprising 200 participants from 13 provinces and cities, along with 56 enterprises and 8 major airlines, creating a "Cultural Tourism + Aviation" synergy [2] - Over 30 promotional events, cultural performances, and tasting activities are scheduled during the exhibition, which will remain open until November 6, expecting to attract tens of thousands of visitors [2]