抖音电商专项治理虚假发货 超四千商家被清退或停业

Core Insights - Douyin E-commerce has made significant progress in its special governance initiative against false shipping practices since its launch in September [1][2] - The platform has identified and penalized numerous merchants engaging in fraudulent shipping methods, which disrupt consumer rights and platform operations [1][2] Group 1: Governance Measures - Douyin E-commerce has implemented strict penalties for merchants involved in false shipping, including stopping settlements, business suspensions, and expulsions [1] - Since the initiative began, the platform has dealt with 13,000 violating merchants, with 4,200 either expelled or suspended [1] - The platform has exposed several typical cases of fraud, including merchants sending incorrect items or empty packages to consumers [1] Group 2: Ongoing Violations - Some merchants have attempted to evade shipping deadlines by using bulk false shipping clicks, later canceling shipments and recalling packages [2] - Other violators have engaged in false collection practices with logistics companies, resulting in unupdated shipping statuses [2] - The platform has restricted transactions and frozen funds for these merchants to maintain compliance [2] Group 3: Consumer Protection - For fraudulent shipping orders, Douyin E-commerce will impose a penalty of 30% of the actual payment amount to compensate consumers, with a minimum of 10 yuan and a maximum of 100 yuan per order [2] - The platform emphasizes the importance of compliance among merchants to ensure a safe and high-quality shopping experience for consumers [2]