深蓝L06正式预售 媒体沟通会同期举行

Core Insights - Deep Blue Automotive's chairman, Deng Chenghao, presented the strategic thinking and development path of the company during the media communication meeting following the pre-sale launch of the Deep Blue L06 [1] Technical Layout: Balancing Forward-Looking Investment and User Experience - The Deep Blue L06 features a magnetorheological suspension system, which offers faster response times compared to traditional CDC suspensions, enhancing driving experience and technical applicability [3] - The vehicle utilizes a 3nm process chip for its smart cockpit, reflecting the company's foresight regarding the increasing computational demands of intelligent cockpit functions and allowing for future feature iterations [3] Market Positioning: Differentiated Competition and User Demand Insights - Deep Blue's product positioning strategy focuses on the mainstream young user demographic, emphasizing technology and driving experience based on in-depth insights into user needs rather than targeting specific competitors [3] Diversified Strategy in Intelligent Driving - The company is developing its own DEEPAL AD system while also collaborating with partners like Huawei, allowing for flexible technology resource allocation based on product positioning and user groups [4] Globalization Strategy: Systematic Outbound and Scale Advantages - Deep Blue has established a presence in over 100 countries and regions, with localized production in Thailand, creating a comprehensive outbound model that integrates brand, product, manufacturing, and service [5] - The company aims for a balanced sales target of 50% domestic and 50% overseas by 2030, leveraging the supply chain and R&D resources of the Changan Group to maintain competitive cost control while ensuring product quality [5] - The platform-based and generalized development model, along with independent R&D capabilities, contribute to the company's cost advantages, allowing for more resources to be allocated to enhancing product performance and user experience [5] Systemic Capability: Outbound System and Scale Advantages - Deep Blue Automotive is committed to strengthening its systemic capabilities while balancing scale and efficiency, focusing on technological innovation and market expansion to provide value insights for the industry [6]