入局“9系”大战 智己推大六座SUV LS9预售价33.69万元起

Core Insights - The market for large six-seat SUVs has entered a highly competitive phase, with multiple brands launching models to capture market share [1][4] - The launch of the Zhiji LS9, priced from 336,900 yuan, aims to fill a gap in the mid-to-large high-end SUV segment [1][8] - The demand for space, comfort, and smart features among family users is driving growth in this segment, which has seen a 35.3% increase in sales year-to-date [1][6] Market Overview - The mid-to-large SUV segment has recorded cumulative sales of approximately 497,000 units in the first nine months of the year, representing a market share of only 2.9% [1][6] - Competitors such as Zeekr 9X, Denza N9, and others have already entered the market, with prices ranging from 170,000 to 500,000 yuan, creating a "full price coverage" strategy [1][6] Competitive Landscape - Several models in the "9" series have achieved monthly sales exceeding 10,000 units, indicating strong competition for the Zhiji LS9 [4] - The high-value proposition of "high cost-performance + cutting-edge intelligent features" is becoming a key selling point for large six-seat SUVs [6] Strategic Initiatives - Zhiji Automotive is offering a subsidy of up to 15,000 yuan for customers who complete their orders by November 25, 2023, to boost sales in the remaining months of the year [8] - The LS9 is considered a flagship model for Zhiji and a critical component of SAIC Group's strategy to enhance its high-end electric vehicle offerings [8]