中新健康丨被指“货不对板”？山姆回应

Group 1 - The core issue revolves around the recent update of the Sam's Club app, which has faced backlash from members due to overly beautified images, hidden ingredient lists, and a complicated user interface, leading to discussions about membership cancellations [1] - Members have reported discrepancies between the images and actual products, particularly in fresh produce and meat sections, where AI-enhanced images and cooked food pictures were used instead of raw items [1] - Key information such as supplier details has been obscured, and there are inconsistencies in product descriptions, with some items labeled as "domestic" while images indicate they are "imported" [1] Group 2 - As a membership-based supermarket under Walmart, Sam's Club has been rapidly expanding in China, with nearly 60 stores in over 30 cities as of October 27, and plans to open about five more by the end of the year [2] - Membership numbers have been increasing, with stable renewal rates and activity levels, while e-commerce business accounts for over 50% of sales [2] - The company faces challenges in maintaining product quality and service experience amid its rapid expansion, as evidenced by previous controversies regarding product selections and quality control [2]