倒计时40天!全国首个“媒体+”农业B2B盛会来了!
Nan Fang Nong Cun Bao·2025-11-05 04:03

Group 1 - The first "Media+" agricultural B2B event in the country, the Greater Bay Area Agricultural Products Trade Fair, is set to take place from December 12-14 in Guangzhou [3][4] - This event aims to create a "Canton Fair" for the agricultural sector, focusing on B2B transactions and leveraging a "Media+" strategy for full-chain empowerment [5][4] - The event has already generated significant interest, with over 10,000 professional buyers invited, including diverse groups such as export traders, Michelin restaurants, and large e-commerce platforms [19][20] Group 2 - A comprehensive media matrix has been established, including central media, local government media, industry vertical media, and social platforms, achieving over 10 million exposures and 38,000 interactions [11][12] - The event will facilitate precise matching between exhibitors and buyers through pre-publicized procurement lists and online reservations, enhancing the effectiveness of the exhibition [26][28] - Innovative activities such as "big buyer selection meetings" and "reverse procurement meetings" will be held to drive direct sales from exhibition samples to live-streaming orders [29][30] Group 3 - The fair will serve as a platform for agricultural brands to elevate their visibility, with the announcement of the "Top 50 Agricultural Enterprises Brand Value in Guangdong" and the release of the "Annual Development Report on Agricultural Brands in China" [34][35] - An international section will be established, with over 600 core buyers confirmed to attend, including international purchasers from Japan and South Korea, creating a fast track for domestic quality agricultural products to enter global markets [41][42] - The event is expected to showcase over 200 regional landmark agricultural products, highlighting the comprehensive development of agriculture from poverty alleviation to revitalization [38][39]