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与进博会同频共振,“全勤生”大众汽车集团的坚守与期许
Zhong Guo Jing Ji Wang·2025-11-05 04:50

Core Insights - The eighth China International Import Expo (CIIE) commenced on November 5, showcasing Volkswagen Group's commitment with eight models across its four brands, including electric vehicles and high-end smart connected cars [1][4]. Group 1: Significance of CIIE - CIIE is viewed as a unique platform for foreign enterprises to interact with government departments and the public, showcasing technology, products, and development strategies [3]. - The event has evolved from a traditional auto show to a comprehensive international cooperation platform, attracting a broader audience and allowing for the display of the latest innovations [3][5]. - The professionalism and support from the government for CIIE have improved over the years, enhancing the overall exhibition experience [3]. Group 2: Evolution of Product Offerings - Volkswagen's participation reflects its transformation, shifting focus from traditional fuel vehicles to advanced electric technologies and products since the second CIIE in 2019 [4][5]. - The company is set to launch three concept cars—ID.EVO, ID.AURA, and ID.ERA—specifically designed for the Chinese market, featuring the latest electric and range-extending technologies, with plans for local production by 2026 [4]. Group 3: Brand Communication and Social Responsibility - CIIE provides a platform for Volkswagen to enhance brand communication and implement social responsibility initiatives, with a focus on reaching a wider audience through social media and community engagement [5]. - The "Green Belt Action - Volkswagen China Public Welfare Forest Project" was announced at CIIE 2020, demonstrating the company's commitment to ecological restoration in vulnerable areas [5]. Group 4: Future Expectations - Volkswagen representatives expressed hopes for increased promotion of the automotive sector at CIIE and suggested that the event continue to serve as an open communication platform for various industries [6]. - The company aims to leverage CIIE for further business and brand growth, emphasizing the importance of collaboration and mutual benefits in the context of high-level openness [6].