Zhong Guo Jin Rong Xin Xi Wang·2025-11-05 05:49Core Viewpoint - The launch of the Aion UT Super, a collaborative effort by JD.com, GAC Group, and CATL, aims to provide an affordable and high-quality electric vehicle that meets over 90% of daily commuting needs [1][3][6] Group 1: Product Features - The Aion UT Super features a range of advanced specifications, including a 500 km long range and a rapid battery swap capability of 99 seconds, powered by CATL's "chocolate battery" [4] - The vehicle is built on a B-class platform with a 2750 mm wheelbase, offering spacious and comfortable seating [4] - It incorporates Huawei's cloud vehicle technology, providing unlimited functionality, computing power, storage, and updates [4] - Safety features include a high-strength steel-aluminum mixed body, with 28% made from 1500 MPa submarine-grade hot-formed steel, and advanced corrosion-resistant coatings [5] Group 2: Sales and Marketing Strategy - JD.com leverages its supply chain advantages to create a one-stop car buying experience, allowing customers to book test drives and purchase vehicles online [3][4] - The company offers various value-added packages, including practical car accessories and professional maintenance services, ensuring a seamless transition from purchase to usage [4] - A recruitment plan for delivery centers has been initiated to enhance delivery convenience and provide efficient service [4] Group 3: After-Sales Service - JD.com has established a robust after-sales network with over 3,000 service stores and more than 40,000 partner locations, ensuring accessible and reliable service for vehicle owners [5] - The company aims to provide a complete service cycle from pre-purchase consultation to post-purchase maintenance, enhancing customer satisfaction [5][6] Group 4: Market Positioning - The Aion UT Super is positioned as a "national good car," emphasizing affordability and quality, with a commitment to transforming the electric vehicle consumer experience [6][7]