山东东阿：小艾草撬动乡村振兴大产业

Core Insights - The rise of the Dong'a mugwort industry is attributed to the precise development of local resources, transforming traditional practices into a thriving business model [2] - The company has developed over 100 products, including smart moxibustion beds and eye moxibustion devices, enhancing product value through innovation [1] - The integration of "mugwort+" in various sectors, including health services and tourism, has created a comprehensive operational system that boosts local economy and employment [2][3] Group 1 - The company produces a wide range of health and wellness products, leveraging e-commerce platforms to reach over 160 cities nationwide [1] - The local government has invested over 10 million yuan to establish a comprehensive industrial complex that includes experience centers and processing facilities [2] - The annual income generated from the mugwort industry in the local village exceeds 300,000 yuan, providing employment for over 300 villagers [2] Group 2 - The company emphasizes strict quality control from raw material sourcing to product development, ensuring high standards in their offerings [1] - The integration of mugwort deep processing with health diagnostics and traditional Chinese medicine services has enhanced the "Kangyang Dong'a" brand [2] - Innovative projects combining ecological resources with health and tourism have established a green economic model, promoting rural revitalization [3]