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金桔之夜闪耀珠海!融安金桔大湾区推介会即将甜蜜启幕
Nan Fang Nong Cun Bao·2025-11-05 06:33

Core Viewpoint - The upcoming promotional event for the Rong'an Kumquat in the Guangdong-Hong Kong-Macao Greater Bay Area is set to enhance the brand's visibility and market reach, showcasing the fruit's quality and the region's agricultural development [2][3][4]. Group 1: Event Details - The Rong'an Kumquat promotional event will take place on November 8 in Zhuhai, marking the third consecutive year the kumquat has been promoted in the Greater Bay Area [3][4][5]. - Zhuhai is the third city to host the promotional event, following Guangzhou and Shenzhen, highlighting its strategic importance in connecting the region [5][11]. Group 2: Agricultural Development - Rong'an County, known as the "Hometown of Kumquat" in China, has a kumquat cultivation history of nearly 300 years and has developed several superior varieties in recent years [8][9]. - The total planting area for kumquats in Rong'an County reached 226,000 acres in 2024, with a total output of 270,000 tons, contributing to a total industrial output value of nearly 10 billion yuan [22]. Group 3: Economic Impact - The collaboration between Guangdong and Guangxi has invested 73.96 million yuan to optimize the entire kumquat industry chain, leading to the development of over 20 deep-processing products with sales exceeding 200 million yuan [15][16]. - The kumquat brand value has risen to 5.921 billion yuan, making it the geographical indication brand with the largest increase in Guangxi [21]. Group 4: Event Highlights - The promotional event will feature various activities, including a national launch press conference for the kumquat, cultural performances, and interactive experiences to engage the public [25][28][32]. - A themed market titled "Kumquat Aroma Bay Area · Sweet Storm" will be set up, showcasing kumquat products and deep-processing items from leading enterprises and cooperatives [33][35]. Group 5: Marketing Strategies - The event will include a drone show titled "Kumquat Night," which will create visual displays in the sky to promote the kumquat brand [37][41]. - The marketing campaign will leverage media resources from both provinces to enhance the brand's exposure and influence across the Greater Bay Area [43].